Sales-Led Growth Project: WordPress SEO, SMO & Revenue Scaling for OldSilver.in

Core Objective (Non-Negotiable)

The primary objective of this project is to increase online sales for OldSilver.in.
All activities — WordPress optimization, SEO, SMO, content, and visibility — must directly contribute to measurable revenue growth.

Measurable Success Metrics

Sales & Revenue

✔ 20–40% increase in monthly online sales within 90 days
✔ Defined minimum paid orders per month
✔ Improved Average Order Value (AOV)
✔ Repeat & bulk gifting enquiries

Conversion Performance

✔ 1.5x–2x improvement in conversion rate
✔ Reduced cart abandonment
✔ Higher checkout completion
✔ Clear sales attribution from SEO, SMO & ads

WordPress Website Optimization (Preferred & Expected)

Strong understanding of WordPress is mandatory.
Applicants must be capable of hands-on optimization, not just recommendations.

WordPress Technical Expectations

✔ Optimize theme structure & page builders (Elementor / Gutenberg etc.)
✔ Improve site speed using caching, image optimization & code cleanup
✔ Optimize hosting, database & plugins
✔ Fix mobile responsiveness & UX issues
✔ Improve Core Web Vitals within WordPress environment

WordPress SEO Implementation

✔ Set & optimize meta titles, descriptions, schema & headings using SEO plugins
✔ Optimize product, category & landing pages for buyer-intent keywords
✔ Internal linking between blog, category & product pages
✔ URL structure, breadcrumbs & sitemap optimization
✔ Resolve indexing, canonical & duplicate content issues

SEO Expectations (Sales-Focused)

✔ Keyword research focused on purchase & gifting intent
✔ On-page optimization tied to conversion paths
✔ Content must push visitors toward product checkout
✔ Rankings evaluated by revenue contribution, not position alone

SMO Expectations (Conversion-Driven Visibility)

Platforms

✔ Instagram & Facebook (mandatory)
✔ Pinterest / YouTube Shorts (bonus)

SMO Deliverables

✔ Optimize profiles, links & shop integrations
✔ Drive traffic to specific product pages
✔ Build remarketing audiences
✔ Social visibility measured by sales & enquiries

Definition of a “Highly Visible Website”

✔ Strong presence on Google for buyer keywords
✔ Discoverable during festive & gifting searches
✔ Fast, mobile-optimized WordPress experience
✔ Clear trust & premium positioning

What Will Not Be Considered Success ❌

❌ SEO audits without WordPress implementation
❌ SMO focused only on likes/followers
❌ Generic plugin-based SEO without strategy
❌ Traffic without sales conversion

Deliverables

• WordPress SEO & performance audit with fixes implemented
• Meta, schema & page optimization
• 30 / 60 / 90-day sales-led growth roadmap
• Monthly report showing traffic → conversion → revenue

Payment Structure

Hybrid + Performance-Linked

• Fixed execution fee
• Incentives tied directly to sales achieved

Preferred Freelancer Profile

✔ Proven WordPress ecommerce optimization experience
✔ Ability to implement SEO changes directly
✔ Data-driven & revenue-focused mindset
✔ Comfortable owning sales outcomes

Final Clarity

This project is not for advisory-only freelancers.
Only apply if you can optimize WordPress, improve visibility, and drive sales.